Empathy To Aid Profitability

Empathy is defined as the ability to understand and share the feelings of another. To me the most key and important words of this definition are ABILITY and SHARE. Empathy’s an ability, not a weakness. It’s something you have to master and hone, not something you are giving away. And sharing, well isn’t that why you got into business in the first place? Didn’t you have some awesome idea you needed to share with the masses? Wasn’t there a product you believed everyone should also own and share in the joy of its use. Was the best recipe you’ve ever tasted for Chicken Tikka Masala something you wanted to keep to yourself, or something you wanted to market and share with the people?